Notes from a working store
Ecommerce audit notes & guides
Where revenue actually leaks in real stores, what it costs, and what to fix first — audits, checklists and conversion work, written by someone who runs a store for a living.
How to Increase Ecommerce Sales: 20 Strategies That Actually Work
Twenty ways to increase ecommerce sales without automatically raising ad spend, sorted into the four levers that actually move revenue: conversion, average order value, retention and traffic quality.
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Ecommerce SEO: The Complete Guide to Ranking an Online Store
Ecommerce SEO differs from blog SEO because most of your pages are products and categories, not articles. What actually moves rankings: architecture, technical health, category and product page…
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Ecommerce Consultant vs Agency vs In-House Team: Which Is Right for Your Business?
Hiring an ecommerce consultant, an agency or an in-house team are three different purchases. What each is genuinely good at, what they cost, and a decision tree for…
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Fractional Ecommerce Manager: What It Is, What They Do & When You Need One
A fractional ecommerce manager owns the plan part-time: strategy, priorities, vendor direction and accountability for the number. How the model compares, what it costs, and when it is…
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Ecommerce Analytics Audit: How to Know Which Numbers You Can Actually Trust
An ecommerce analytics audit checks whether your numbers survive contact with reality: tracking, attribution, UTMs, consent and the discrepancies between six systems that each count differently.
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Ecommerce Retention Strategy: How to Turn First-Time Buyers Into Repeat Customers
An ecommerce retention strategy decides whether you own customers or rent them. The post-purchase journey, twelve opportunities, and how the second order changes the economics.
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Ecommerce Merchandising: 12 Strategies to Increase Revenue Per Visitor
Ecommerce merchandising decides which products people see first, and that is a commercial decision rather than a design one. Twelve strategies, an audit checklist and how to measure…
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Ecommerce Customer Journey Mapping: How to Find Revenue Opportunities
Ecommerce customer journey mapping across nine stages, with the customer goal, the business goal, the friction and the metric that owns each one, plus where the money usually…
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Ecommerce CRO: A Practical Guide to Conversion Rate Optimization
Ecommerce CRO is not A/B testing. It is a research process that finds where revenue leaks, sizes each leak, and fixes them in order. The methods, the funnel,…
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How to Build an Ecommerce Growth Roadmap: From Problems to Priorities
An ecommerce growth roadmap turns a list of recommendations into a sequence: six steps from finding problems to a 30/60/90 day plan, with a worked prioritisation example.
Read the article →Reading about revenue leaks is cheaper than having them. If your store does €250k+ a year, a fixed-price audit will tell you what yours are costing.
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