Notes from a working store
Ecommerce audit notes & guides
Where revenue actually leaks in real stores, what it costs, and what to fix first — audits, checklists and conversion work, written by someone who runs a store for a living.
Ecommerce Checkout Audit: 25 Reasons Customers Abandon Their Carts
A checkout audit covering the 25 friction points that cause abandonment, ranked against real research, plus a ten-minute self-test you can run on your own store today.
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Ecommerce Product Page Audit: 30 Things to Check Before You Spend More on Ads
A product page audit checklist of 30 checks across the fold, images, variants, delivery, trust and mobile, with a scoring method and a worked example finding.
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Why Your Ecommerce Website Gets Traffic But No Sales
Getting traffic but no sales means the leak sits somewhere between the ad click and the order confirmation. Here is how to find which of nine places it…
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Shopify Plus vs WooCommerce vs Magento in 2026: Which Is Right for Your Business?
An ecommerce platform comparison built around business situations rather than feature lists: total cost of ownership, B2B, multi-store, customisation, and when not to migrate at all.
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Ecommerce Website Audit: The Complete 50-Point Checklist
An ecommerce website audit checklist of 50 practical checks across homepage, navigation, category and product pages, cart, checkout and mobile, with a severity system for scoring what you…
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DIY Ecommerce Audit: 10 Free Checks You Can Do in 30 Minutes
Ten checks you can run on your own store this afternoon, with no tools and no budget, plus an honest account of what a DIY ecommerce audit will…
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5 Signs Your Ecommerce Store Needs an Audit, Not More Ad Spend
Five symptoms that tell you the bottleneck is your store rather than your traffic volume, and why buying more sessions makes an unfixed conversion problem more expensive.
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How Much Does an Ecommerce Audit Cost in 2026? Pricing, What’s Included & What to Expect
What an ecommerce audit costs in 2026, what changes the price, what you should receive at each tier, and the red flags that tell you a quote is…
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What Is an Ecommerce Audit? What It Includes, How It Works & When You Need One
An ecommerce audit identifies where revenue is leaking, quantifies what each problem costs, and ranks the fixes by value and effort. Here is what it covers, what you…
Read the article →Reading about revenue leaks is cheaper than having them. If your store does €250k+ a year, a fixed-price audit will tell you what yours are costing.
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