Notes from a working store
Ecommerce audit notes & guides
Where revenue actually leaks in real stores, what it costs, and what to fix first — audits, checklists and conversion work, written by someone who runs a store for a living.
Ecommerce Email Marketing: 15 Flows Every Online Store Should Have
15 ecommerce email flows with their trigger, timing and objective, plus a priority matrix for which to build first as a small store versus a mature one.
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How to Increase Average Order Value: 15 Ecommerce Strategies
15 ways to increase average order value: bundles, quantity breaks, free-shipping thresholds, cross-sell and upsell, subscriptions and premium tiers, with the formula for setting a free-shipping threshold and…
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How to Get More Customers for Your Ecommerce Store
A channel-selection matrix for getting more ecommerce customers: SEO, Google Shopping, Meta, TikTok, creators, affiliates and referrals compared, with CAC vs LTV and a 90-day acquisition plan.
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Black Friday Ecommerce 2026: The Complete Preparation, Strategy & Execution Guide
An 8-10 week Black Friday and Cyber Monday 2026 countdown: offer economics, inventory, storefront, checkout, email, paid media, a war room hour-by-hour, and what to do in the…
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Q4 Ecommerce Preparation: The Complete Peak Season Playbook
A month-by-month Q4 ecommerce preparation playbook from September foundations through November peak to December fulfillment, with owners, KPIs and a readiness score you can run against your own…
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AI in Ecommerce: 15 Ways Online Stores Can Use AI
Fifteen practical uses of AI in ecommerce across content, service, merchandising and analytics, with a framework for weighing ROI against risk and a section on being found by…
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Ecommerce Conversion Rate Benchmarks: What Is a Good Conversion Rate in 2026?
There is no single good ecommerce conversion rate. Benchmarks split by device, category, traffic source, price point and business model, plus a diagnostic framework for what to do…
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Abandoned Cart Recovery: 12 Strategies to Win Back Lost Customers
Twelve abandoned cart recovery strategies, split by cart vs checkout abandonment, with the email/SMS timing that actually works and how to recover lost sales without turning your store…
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Product Page Optimization: 15 Ways to Get More Sales
Fifteen concrete ways to optimize ecommerce product pages, sorted into friction to remove and trust to add, with a mobile-first checklist and a scorecard you can run against…
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Ecommerce Marketing: The Complete Guide to Growing an Online Store
A channel-by-channel guide to ecommerce marketing: paid, SEO, email and SMS, social, creators, affiliates and referral, with a framework for choosing channels by AOV, margin and stage rather…
Read the article →Reading about revenue leaks is cheaper than having them. If your store does €250k+ a year, a fixed-price audit will tell you what yours are costing.
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