Notes from a working store
Growth & Strategy
How ecommerce growth actually compounds: the levers, the metrics that matter, roadmaps, merchandising and retention.
AI in Ecommerce: 15 Ways Online Stores Can Use AI
Fifteen practical uses of AI in ecommerce across content, service, merchandising and analytics, with a framework for weighing ROI against risk and a section on being found by…
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How to Increase Ecommerce Sales: 20 Strategies That Actually Work
Twenty ways to increase ecommerce sales without automatically raising ad spend, sorted into the four levers that actually move revenue: conversion, average order value, retention and traffic quality.
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Ecommerce Retention Strategy: How to Turn First-Time Buyers Into Repeat Customers
An ecommerce retention strategy decides whether you own customers or rent them. The post-purchase journey, twelve opportunities, and how the second order changes the economics.
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Ecommerce Merchandising: 12 Strategies to Increase Revenue Per Visitor
Ecommerce merchandising decides which products people see first, and that is a commercial decision rather than a design one. Twelve strategies, an audit checklist and how to measure…
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How to Build an Ecommerce Growth Roadmap: From Problems to Priorities
An ecommerce growth roadmap turns a list of recommendations into a sequence: six steps from finding problems to a 30/60/90 day plan, with a worked prioritisation example.
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Ecommerce KPIs: 15 Metrics Every Ecommerce Manager Should Track
The ecommerce KPIs that change decisions, organised into a pyramid, with what each one tells you, which matter at your stage, and what to check first when one…
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Ecommerce Growth Strategy: How to Build a Roadmap That Actually Drives Revenue
An ecommerce growth strategy is a decision about which of five levers is capping the others, and in what order to fix them. The growth equation, how to…
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