Notes from a working store
Conversion & Growth
Why stores get traffic but not sales, where revenue leaks between the ad click and the order, and which decisions actually move the number.
Ecommerce Personalization: 12 Ways to Create a Better Shopping Experience
12 ways to personalize an ecommerce experience across behavioral, contextual, product, offer and lifecycle personalization, with a maturity model for what to build first.
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Ecommerce Product Recommendations: How to Increase Conversion and AOV
Frequently bought together, related items, recently viewed and personalized ranking compared, with placement strategy, rules vs ML/AI, and how to measure CTR, attach rate and AOV.
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Ecommerce Site Search: How to Turn Search Into a Revenue Channel
Zero-result searches, synonyms, ranking and redirects for ecommerce site search, with search conversion rate as a KPI, search queries as demand intelligence, and an audit checklist.
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Ecommerce Landing Pages: How to Build Pages That Convert
Message match, offer, proof, objections, CTA and mobile UX for ecommerce landing pages, with the difference between campaign landing pages and evergreen pages, a wireframe and a pre-launch…
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Ecommerce A/B Testing: What to Test, How to Test & What to Ignore
A hypothesis framework for ecommerce A/B testing, sample size and primary metric basics, real test ideas for PDP, cart, checkout and pricing, and when not to A/B test…
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Ecommerce Upselling & Cross-Selling: How to Increase Revenue Per Customer
Upsell vs cross-sell explained with the right moments to use each (PDP, cart, checkout, post-purchase, email), rules-based vs personalized recommendations, and how to measure attach rate.
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Ecommerce Product Bundling: How to Increase AOV Without Discounting Everything
Pure bundles, mix and match, starter kits, quantity bundles and gifts compared, with bundle economics, when bundling cannibalizes core sales, and a placement and testing plan.
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How to Increase Average Order Value: 15 Ecommerce Strategies
15 ways to increase average order value: bundles, quantity breaks, free-shipping thresholds, cross-sell and upsell, subscriptions and premium tiers, with the formula for setting a free-shipping threshold and…
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Ecommerce Conversion Rate Benchmarks: What Is a Good Conversion Rate in 2026?
There is no single good ecommerce conversion rate. Benchmarks split by device, category, traffic source, price point and business model, plus a diagnostic framework for what to do…
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Abandoned Cart Recovery: 12 Strategies to Win Back Lost Customers
Twelve abandoned cart recovery strategies, split by cart vs checkout abandonment, with the email/SMS timing that actually works and how to recover lost sales without turning your store…
Read the article →Reading about revenue leaks is cheaper than having them. If your store does €250k+ a year, a fixed-price audit will tell you what yours are costing.
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