Notes from a working store
Conversion & Growth
Why stores get traffic but not sales, where revenue leaks between the ad click and the order, and which decisions actually move the number.
Ecommerce Conversion Rate Benchmarks: What Is a Good Conversion Rate in 2026?
There is no single good ecommerce conversion rate. Benchmarks split by device, category, traffic source, price point and business model, plus a diagnostic framework for what to do…
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Abandoned Cart Recovery: 12 Strategies to Win Back Lost Customers
Twelve abandoned cart recovery strategies, split by cart vs checkout abandonment, with the email/SMS timing that actually works and how to recover lost sales without turning your store…
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Product Page Optimization: 15 Ways to Get More Sales
Fifteen concrete ways to optimize ecommerce product pages, sorted into friction to remove and trust to add, with a mobile-first checklist and a scorecard you can run against…
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Ecommerce Customer Journey Mapping: How to Find Revenue Opportunities
Ecommerce customer journey mapping across nine stages, with the customer goal, the business goal, the friction and the metric that owns each one, plus where the money usually…
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Ecommerce CRO: A Practical Guide to Conversion Rate Optimization
Ecommerce CRO is not A/B testing. It is a research process that finds where revenue leaks, sizes each leak, and fixes them in order. The methods, the funnel,…
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Why Your Ecommerce Website Gets Traffic But No Sales
Getting traffic but no sales means the leak sits somewhere between the ad click and the order confirmation. Here is how to find which of nine places it…
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Shopify Plus vs WooCommerce vs Magento in 2026: Which Is Right for Your Business?
An ecommerce platform comparison built around business situations rather than feature lists: total cost of ownership, B2B, multi-store, customisation, and when not to migrate at all.
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5 Signs Your Ecommerce Store Needs an Audit, Not More Ad Spend
Five symptoms that tell you the bottleneck is your store rather than your traffic volume, and why buying more sessions makes an unfixed conversion problem more expensive.
Read the article →Reading about revenue leaks is cheaper than having them. If your store does €250k+ a year, a fixed-price audit will tell you what yours are costing.
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