Notes from a working store
Consulting
How ecommerce companies actually buy expertise: consultant, agency, in-house or fractional, and what each model is genuinely good at.
Ecommerce Consultant vs Fractional Ecommerce Manager vs Agency: The 2026 Decision Guide
The definitive comparison: consultant, fractional ecommerce manager and agency, as three peers rather than one framed against the others, with a decision tree and SMB/scale-up/enterprise examples.
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Why Hiring More Ecommerce Specialists Doesn’t Always Fix Growth
More specialists is not the same as more growth. The specialist stack, the owner gap concept, and examples where coordination beat another hire.
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How Much Does an Ecommerce Consultant Cost in 2026?
Ecommerce consulting rates across an audit, a strategy project, a retainer, fractional management, an agency and a full-time hire, with expected deliverables, a value model and red flags…
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Ecommerce Agency vs Freelancer vs Consultant vs Fractional Manager
Four ways to buy ecommerce expertise compared on a 10-factor scorecard: specialist execution, agency delivery, independent strategy and senior fractional ownership.
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Ecommerce Consultant vs Agency vs In-House Team: Which Is Right for Your Business?
Hiring an ecommerce consultant, an agency or an in-house team are three different purchases. What each is genuinely good at, what they cost, and a decision tree for…
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Fractional Ecommerce Manager: What It Is, What They Do & When You Need One
A fractional ecommerce manager owns the plan part-time: strategy, priorities, vendor direction and accountability for the number. How the model compares, what it costs, and when it is…
Read the article →Reading about revenue leaks is cheaper than having them. If your store does €250k+ a year, a fixed-price audit will tell you what yours are costing.
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