Notes from a working store
Ecommerce audit notes & guides
Where revenue actually leaks in real stores, what it costs, and what to fix first — audits, checklists and conversion work, written by someone who runs a store for a living.
Ecommerce KPIs: 15 Metrics Every Ecommerce Manager Should Track
The ecommerce KPIs that change decisions, organised into a pyramid, with what each one tells you, which matter at your stage, and what to check first when one…
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Ecommerce Growth Strategy: How to Build a Roadmap That Actually Drives Revenue
An ecommerce growth strategy is a decision about which of five levers is capping the others, and in what order to fix them. The growth equation, how to…
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How I Audit an Ecommerce Store: My 7-Layer Ecommerce Audit Framework
The ecommerce audit framework I work from: seven layers in a fixed order, how evidence becomes a priced finding, how findings are ranked by impact against effort, and…
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Ecommerce Checkout Audit: 25 Reasons Customers Abandon Their Carts
A checkout audit covering the 25 friction points that cause abandonment, ranked against real research, plus a ten-minute self-test you can run on your own store today.
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Ecommerce Product Page Audit: 30 Things to Check Before You Spend More on Ads
A product page audit checklist of 30 checks across the fold, images, variants, delivery, trust and mobile, with a scoring method and a worked example finding.
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Why Your Ecommerce Website Gets Traffic But No Sales
Getting traffic but no sales means the leak sits somewhere between the ad click and the order confirmation. Here is how to find which of nine places it…
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Shopify Plus vs WooCommerce vs Magento in 2026: Which Is Right for Your Business?
An ecommerce platform comparison built around business situations rather than feature lists: total cost of ownership, B2B, multi-store, customisation, and when not to migrate at all.
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Ecommerce Website Audit: The Complete 50-Point Checklist
An ecommerce website audit checklist of 50 practical checks across homepage, navigation, category and product pages, cart, checkout and mobile, with a severity system for scoring what you…
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DIY Ecommerce Audit: 10 Free Checks You Can Do in 30 Minutes
Ten checks you can run on your own store this afternoon, with no tools and no budget, plus an honest account of what a DIY ecommerce audit will…
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5 Signs Your Ecommerce Store Needs an Audit, Not More Ad Spend
Five symptoms that tell you the bottleneck is your store rather than your traffic volume, and why buying more sessions makes an unfixed conversion problem more expensive.
Read the article →Reading about revenue leaks is cheaper than having them. If your store does €250k+ a year, a fixed-price audit will tell you what yours are costing.
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