Notes from a working store

Ecommerce Marketing

Acquisition, email/SMS, social commerce, UGC and channel strategy for online stores.

Ecommerce marketing guide - article cover

Ecommerce Marketing · September 8, 2026 · 7 min read

Ecommerce Marketing: The Complete Guide to Growing an Online Store

A channel-by-channel guide to ecommerce marketing: paid, SEO, email and SMS, social, creators, affiliates and referral, with a framework for choosing channels by AOV, margin and stage rather…

Read the article →

Reading about revenue leaks is cheaper than having them. If your store does €250k+ a year, a fixed-price audit will tell you what yours are costing.

See the audit packages