Notes from a working store
Ecommerce audit notes & guides
Where revenue actually leaks in real stores, what it costs, and what to fix first — audits, checklists and conversion work, written by someone who runs a store for a living.
Ecommerce Consultant vs Fractional Ecommerce Manager vs Agency: The 2026 Decision Guide
The definitive comparison: consultant, fractional ecommerce manager and agency, as three peers rather than one framed against the others, with a decision tree and SMB/scale-up/enterprise examples.
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Why Hiring More Ecommerce Specialists Doesn’t Always Fix Growth
More specialists is not the same as more growth. The specialist stack, the owner gap concept, and examples where coordination beat another hire.
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How Much Does an Ecommerce Consultant Cost in 2026?
Ecommerce consulting rates across an audit, a strategy project, a retainer, fractional management, an agency and a full-time hire, with expected deliverables, a value model and red flags…
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Ecommerce Agency vs Freelancer vs Consultant vs Fractional Manager
Four ways to buy ecommerce expertise compared on a 10-factor scorecard: specialist execution, agency delivery, independent strategy and senior fractional ownership.
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UGC for Ecommerce: How to Create User-Generated Content That Actually Sells
UGC formats, hooks, creator selection, briefs, whitelisting and product page usage for ecommerce, with a creative testing framework and how reviews feed a repeatable content system.
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TikTok Shop for Ecommerce: How Brands Can Sell Directly on TikTok
Who TikTok Shop suits, product selection, creators and affiliates, content and live commerce, TikTok Shop vs sending traffic to your own site, and operational requirements.
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25 Ecommerce Trends to Watch in 2026
25 ecommerce trends for 2026 across AI shopping, social commerce, retention, unified commerce and first-party data, each with what changed, why it matters and what to do about…
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Google Shopping for Ecommerce: The Complete Guide
Product feed structure, Merchant Center setup, titles and images, PMax vs standard Shopping, and a feed-health checklist covering the disapprovals that quietly remove listings.
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What Is Headless Ecommerce? Benefits, Costs & When It Makes Sense
Traditional vs headless vs composable ecommerce explained, with real costs, complexity, performance and team requirements, and a decision matrix for when headless is worth it.
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Ecommerce Personalization: 12 Ways to Create a Better Shopping Experience
12 ways to personalize an ecommerce experience across behavioral, contextual, product, offer and lifecycle personalization, with a maturity model for what to build first.
Read the article →Reading about revenue leaks is cheaper than having them. If your store does €250k+ a year, a fixed-price audit will tell you what yours are costing.
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