Notes from a working store
Audit Checklists
Practical checklists you can run against your own store — product pages, cart, checkout, mobile and the full 50-point review.
Ecommerce Checkout Audit: 25 Reasons Customers Abandon Their Carts
A checkout audit covering the 25 friction points that cause abandonment, ranked against real research, plus a ten-minute self-test you can run on your own store today.
Read the article →
Ecommerce Product Page Audit: 30 Things to Check Before You Spend More on Ads
A product page audit checklist of 30 checks across the fold, images, variants, delivery, trust and mobile, with a scoring method and a worked example finding.
Read the article →
Ecommerce Website Audit: The Complete 50-Point Checklist
An ecommerce website audit checklist of 50 practical checks across homepage, navigation, category and product pages, cart, checkout and mobile, with a severity system for scoring what you…
Read the article →
DIY Ecommerce Audit: 10 Free Checks You Can Do in 30 Minutes
Ten checks you can run on your own store this afternoon, with no tools and no budget, plus an honest account of what a DIY ecommerce audit will…
Read the article →Reading about revenue leaks is cheaper than having them. If your store does €250k+ a year, a fixed-price audit will tell you what yours are costing.
See the audit packages