Notes from a working store
Ecommerce audit notes & guides
Where revenue actually leaks in real stores, what it costs, and what to fix first — audits, checklists and conversion work, written by someone who runs a store for a living.
Fractional Ecommerce Manager: What It Is, What They Do & When You Need One
A fractional ecommerce manager owns the plan part-time: strategy, priorities, vendor direction and accountability for the number. How the model compares, what it costs, and when it is…
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Ecommerce Analytics Audit: How to Know Which Numbers You Can Actually Trust
An ecommerce analytics audit checks whether your numbers survive contact with reality: tracking, attribution, UTMs, consent and the discrepancies between six systems that each count differently.
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Ecommerce Retention Strategy: How to Turn First-Time Buyers Into Repeat Customers
An ecommerce retention strategy decides whether you own customers or rent them. The post-purchase journey, twelve opportunities, and how the second order changes the economics.
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Ecommerce Merchandising: 12 Strategies to Increase Revenue Per Visitor
Ecommerce merchandising decides which products people see first, and that is a commercial decision rather than a design one. Twelve strategies, an audit checklist and how to measure…
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Ecommerce Customer Journey Mapping: How to Find Revenue Opportunities
Ecommerce customer journey mapping across nine stages, with the customer goal, the business goal, the friction and the metric that owns each one, plus where the money usually…
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Ecommerce CRO: A Practical Guide to Conversion Rate Optimization
Ecommerce CRO is not A/B testing. It is a research process that finds where revenue leaks, sizes each leak, and fixes them in order. The methods, the funnel,…
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How to Build an Ecommerce Growth Roadmap: From Problems to Priorities
An ecommerce growth roadmap turns a list of recommendations into a sequence: six steps from finding problems to a 30/60/90 day plan, with a worked prioritisation example.
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Ecommerce KPIs: 15 Metrics Every Ecommerce Manager Should Track
The ecommerce KPIs that change decisions, organised into a pyramid, with what each one tells you, which matter at your stage, and what to check first when one…
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Ecommerce Growth Strategy: How to Build a Roadmap That Actually Drives Revenue
An ecommerce growth strategy is a decision about which of five levers is capping the others, and in what order to fix them. The growth equation, how to…
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How I Audit an Ecommerce Store: My 7-Layer Ecommerce Audit Framework
The ecommerce audit framework I work from: seven layers in a fixed order, how evidence becomes a priced finding, how findings are ranked by impact against effort, and…
Read the article →Reading about revenue leaks is cheaper than having them. If your store does €250k+ a year, a fixed-price audit will tell you what yours are costing.
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