Notes from a working store
Ecommerce audit notes & guides
Where revenue actually leaks in real stores, what it costs, and what to fix first — audits, checklists and conversion work, written by someone who runs a store for a living.
Ecommerce Product Recommendations: How to Increase Conversion and AOV
Frequently bought together, related items, recently viewed and personalized ranking compared, with placement strategy, rules vs ML/AI, and how to measure CTR, attach rate and AOV.
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Ecommerce Site Search: How to Turn Search Into a Revenue Channel
Zero-result searches, synonyms, ranking and redirects for ecommerce site search, with search conversion rate as a KPI, search queries as demand intelligence, and an audit checklist.
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Ecommerce Landing Pages: How to Build Pages That Convert
Message match, offer, proof, objections, CTA and mobile UX for ecommerce landing pages, with the difference between campaign landing pages and evergreen pages, a wireframe and a pre-launch…
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Ecommerce A/B Testing: What to Test, How to Test & What to Ignore
A hypothesis framework for ecommerce A/B testing, sample size and primary metric basics, real test ideas for PDP, cart, checkout and pricing, and when not to A/B test…
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Ecommerce Upselling & Cross-Selling: How to Increase Revenue Per Customer
Upsell vs cross-sell explained with the right moments to use each (PDP, cart, checkout, post-purchase, email), rules-based vs personalized recommendations, and how to measure attach rate.
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Ecommerce Product Bundling: How to Increase AOV Without Discounting Everything
Pure bundles, mix and match, starter kits, quantity bundles and gifts compared, with bundle economics, when bundling cannibalizes core sales, and a placement and testing plan.
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Ecommerce Pricing Strategy: How to Price Products for Growth and Profit
Cost-plus vs value-based pricing, anchoring, tiers, bundles and psychological pricing for ecommerce, with a margin waterfall and a simple test plan for checking whether a price change actually…
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Ecommerce Loyalty Programs: How to Increase Repeat Purchases
Points vs tiers vs VIP vs paid membership loyalty programs compared, with the economics of reward cost against incremental revenue, and when a loyalty program is not worth…
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Customer Acquisition Cost vs Lifetime Value: The Ecommerce Guide
CAC vs LTV explained for ecommerce: blended vs channel CAC, first-order vs fully-loaded CAC, cohort LTV, margin-adjusted LTV and payback period, with how discounts and retention change the…
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How to Make an Ecommerce Business More Profitable: 15 Strategies
Revenue is not profit. 15 ways to make an ecommerce business more profitable across margin, CAC, returns, shipping, discounting and inventory, with a profit bridge showing where growth…
Read the article →Reading about revenue leaks is cheaper than having them. If your store does €250k+ a year, a fixed-price audit will tell you what yours are costing.
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